Calendar of Events

Topic:

How to be a world-class geopolitical business communicator

Learning Objectives:

• To help understand how to capture information, utilize communications frameworks, and engage the media and other essential stakeholders.

Speaker: Marc A. Ross

Speaker Bio: 

Marc A. Ross is a geostrategist and world-class communications executive with a proven ability to shape public affairs and increase cause awareness for global business issues using global street smarts coupled with holistic, high-frequency, and high-low communications.  Marc specializes in navigating today's interconnected business environment with intelligence, strategy, and engagement, with experience with Fortune 100 companies, trade associations, and national political campaigns in the US and UK.

Ross' communications work includes serving as a spokesperson and primary media liaison for engagements with global media outlets, reporters, columnists, editors, producers, and thought leaders based in the US, Canada, the UK, Europe, and Asia. He has worked with C-suite executives, board members, and senior staff trade association leadership to develop key messaging and talking points, conduct government testimony preparation, media training and engagement advice, craft issue briefs and economic white papers, compose press releases, and ghostwrite opinion editorials.  Ross' work in government relations has involved global climate change, national energy policy, intellectual property, technology antitrust and competition, the NATO 50th Anniversary Summit, and US-China commercial relations.

Ross has an MBA with an emphasis on global commerce from the Kenan-Flagler Business School at the University of North Carolina.  He is the founder of Caracal, a geopolitical business communications firm specializing in global business issues at the intersection of globalization, disruption, and politics, and he founded Brigadoon, a global network of founders and thought leaders shaping commerce and culture.  He also served as an adjunct professor at George Washington University, teaching a course on globalization and American politics, and was the communications director for the US-China Business Council, America’s foremost trade association for US companies who trade with or invest in China.

Ross is a frequent speaker, commentator, writer, and interviewee on all matters of global commerce and executive communications, plus an opinion contributor to The Hill and PR Week.  He has been a guest speaker at Wisconsin's School of Business, Johns Hopkins University, Georgetown University, the University of North Carolina's Kenan-Flagler Business School, Middlebury Institute of International Studies, Utah State's Huntsman School of Business, the University of Chicago Booth School of Business, and the University of Southern California's Marshall School of Business.